Tata found its brand identity, positioning and narrative while taking the lead in a new field of child safety.

Company

Made by parents for parents, Tata Pad is the first car seat system with 3 intelligent alarms to ensure that babies and toddlers don’t get left behind.

Challenge

Tata needed a strategic partner both to define the long-term brand strategy and to provide the hands-on design solutions. The scope of work included development and evolution of a holistic visual identity, concept development, digital communication, packaging, retail and motion design.

Solution

With brand strategy in place and scalability in mind, we developed a child-friendly brand identity to support effective communication with and between families. The driving force was “Tatino” – a brand mascot we developed to tell the story and smooth the way for customers at every brand touch point.