Every startup needs a brand identity. We helped Filo develop one that would help their product to make a memorable impression.

Company

With its IoT technology now patented in 30 countries, Filo is a startup that creates products to help people stay close to the things they love.

Challenge

Filo were at a crucial point in their story. Their tiny bluetooth tracking device was starting to take shape, but they needed to find a way to turn it into a brand that would stand up against the giants. They needed a strategic design partner and there we were.

Solution

Beginning with product design we built up a visual identity from the inside out. The Filo tag was inside the identity and the identity was inside the Filo tag. This evolved into an iconic design system and numerous brand building assets all helping the product to tag neatly onto things people love.