Branding and startups – let’s open up the dialogue

For Friends Not For Brands is the space we have created to promote dialogue on issues such as branding and communication. The intention is to involve all stakeholders in the creation of a brand, not only designers, and therefore, entrepreneurs as well as industry professionals. Too often it is forgotten that they are both leading players in design – there is no branding without a brand (or business) and therefore without a customer.

In the various editions of FFNFB we have hosted several entrepreneurs and startuppers, both as audience members and presenters: Filippo Chiricozzi, COO and Co-Founder of Moovenda, Alfiero Brizi, CEO and Co-Founder of Arsity, Lapo Ceccherelli, CCO and Co-Founder of Filo, Giordano Bottà, CEO and Co-Founder of Allelica. Together we discussed applicable processes, pathways and methodologies of building a brand. We hope to help spark an ever-widening dialogue that understands the needs of each of the parties involved and gives rise to fruitful and respectful cooperation between customers and creatives. We believe it is the key ingredient in building successful brands.