Voxloud needed a brand identity fit for a leader in the cloud-based business phone systems. We were happy to answer their call.

Company

Voxloud is the first cloud-based business phone system, that you can buy and activate in less than 59 seconds.

Challenge

After being bought up by a VoIP multinational, Voxloud was set on a new strategic pathway. In view of its new positioning, our task was to help rethink the brand identity in order to accelerate its growth into other countries.

Solution

A visual language that breaks away from category conventions to bring a futuristic edge that carves out its own space. The end result is a design system that drives recognition and impact, even when the logo isn’t present. Equally, it has the scope to embrace different touch points – formal, serious, playful and human.