Together with TedxLuiss we created a brand identity and platform for an event that shapes the “Way into the future”.

Company

Led by the motto Ideas Worth Spreading, TEDx is a series of independently organised local events to share the TED experience with diverse audiences around the world. When TEDx came to LUISS in Rome, it was to spread ideas that could change the world. “Way into the future” was the theme and guiding light. 

Challenge

Develop a unique brand identity system that can represent the 16 different speakers coming from science, art, music and many other fields – while bringing everything together, physical and digital, as one with the TEDX identity.

Output

Recognising the uniquity of each speaker and the idea that they launched, we designed and assigned a unique X symbol to each of them. The 16 graphically distinguished symbols could be unified – or broken out as individuals to represent the single idea. In this way the TEDX Luiss event took on a coherent and memorable identity – while bringing maximum impact to each speaker and idea.