Together we developed a brand platform and visual identity to showcase how Modularte is transforming your outdoor living space.
Modularte is an innovative Italian company that is leading the way in modular planters for outdoor spaces. Through their unique design and production processes they create customised and scaleable systems to fit all sorts of environments and needs. Rigour, functionality and beauty are central to everything they design, develop and produce.
Modularte stands for Modularity + Arts. They needed a new brand identity that would express these two pillars, while also reinforcing the Italian craftsmanship and technological performance that drives their success.
Based on a visual language of pure and essential forms, the modular identity system we created lends itself to scaleability. This echoes the product but also provides the versatility the company will need as it continues its rapid growth. Primary colours, the strong use of typography, and photography inspired by nature, are combined to spell out the functionality and beauty that can be found in the products.