FCA Bank is a finance company created in a joint venture between Fiat Chrysler Automobiles and Crédit Agricole. Operating in the motor financing sector, the bank provides services that underpin countless sales of prestigious automotive brands in Europe.
To design and develop a new brand identity system with a visual vocabulary that would bring shape and meaning to data and statistics. The identity would need to extend to the sub-brand products and services – making them look, sound, and perform just like FCA Bank.
Following extensive research to understand the data intensive scenarios that FCA bank would need to communicate, we explored colours, shapes and frameworks. Based on a set of high-level design principles, we built an identity system that empowered a suite of financial and annual reports.
FCA Bank is a client of the Marimo agency who we are proud to support in specialised identity projects.