Helping to interpret Facebook’s global design language for their Binary F social media template.

Company

Started in Rome by Facebook Italy, Binario F is physical meeting space that provides a platform for innovation which is open to all. This means that communities, policy makers, business leaders, academics, organisations and even people like us can come together – to share ideas, solve problems and create value for society.

Challenge

To build a digital visual identity for social media communication. The identity had to be designed within the parameters of the master brand, while at the same time distinguishing Binario F as an elite entity. 

Output

We developed a brand system that mixes multiple, pure geometric elements, bringing them together in a simple and playful design. The system’s components are made to be separated and recombined, allowing for infinite visual expressions. This makes sure the identity stays fresh and relevant for the countless kinds of messages the company posts.