A new brand identity and a digital platform to help redefine how people access and experience public museums.

Company

Arsity is the first annual subscription service to provide unlimited access to museums and galleries. With this unique digital membership card, visitors have a novel form of access to their favourite organisations.

Challenge

To develop a holistic brand identity that reflects the Arsity optimism, helpfulness and energy – together with an innovative toolbox. A system that empowers people to select an experience they will enjoy, using curiosity, inspiration and engagement.

Solution

At the heart of the brand identity is a brush stroke – a flexible and dynamic signature tool for digital and physical media. The brush strokes act as a disruptor, highlighting and revealing relevant content for everyone.