Arsity is the first annual subscription service to provide unlimited access to museums and galleries. With this unique digital membership card, visitors have a novel form of access to their favourite organisations.
To develop a holistic brand identity that reflects the Arsity optimism, helpfulness and energy – together with an innovative toolbox. A system that empowers people to select an experience they will enjoy, using curiosity, inspiration and engagement.
At the heart of the brand identity is a brush stroke – a flexible and dynamic signature tool for digital and physical media. The brush strokes act as a disruptor, highlighting and revealing relevant content for everyone.