For 2Dto6D we created a generative brand identity that echos the way they serve the construction industry with 6-dimensional modelling.

Company

2Dto6D brings Building Information Modelling (BIM) to all sectors of the construction industry. Using its proprietary 6D software platform, it enables you to design and maintain a building from conception to demolition. The multifaceted and perfectly precise type of virtual modelling, makes it the most efficient way to manage a building with a circular approach that embraces the entire life span. 

Challenge

2Dto6D needed a completely new brand identity system to support its rapid growth trajectory. We were tasked with designing a scalable, clean, and unique identity system that would work globally across the brand’s digital and physical touch-points.

Output

At the heart of the identity is the logo – which embodies the forward looking nature of the technology and encapsulates the 6D BIM dimension. Using the same underlying grid as the logo, the identity introduces a dynamic dot design system that is scalable, responsive and generative. The visual language of the dots and lines can be seen in the imagery and iconography, in infographic and motion design.