MIA – strategy and identity

Italy’s largest audiovisual industry market is held in Roma, our city. MIA International Audiovisual Market is a veritable hub of the national and international film industry, each year attended by more than 2000 professionals from 58 countries. It is here that new film deals are signed and television series are born amongst the global market leaders. It was a great honour for us to create the communication strategy and brand identity of this important connection and networking event (like the ones we like?). In a stimulating four-hand process together with the MIA on board, we came up with the new positioning ‘Business Ahead’ and a visual identity inspired by one of our favourite artists Mimmo Rotella. A wonderful example of creative synergy!