MIA – Strategy and identity

Italy’s largest audiovisual industry market is held in Rome, our city. MIA International Audiovisual Market, is a veritable hub of the national and international film industry, attended each year by over 2,000 professionals from 58 countries. It is here that film deals are signed and TV series are born, among the global market leaders. It was a great honour for us to come up with the communication strategy and brand identity of this important connection and networking event, like the ones we like. In a stimulating four-hand process together with the MIA board, we came up with the new positioning “Business Ahead” and a visual identity inspired or one of our favourite artists, Mimmo Rotella. A wonderful example of creative synergy!