Gnao1 Families – design between emotions and science

We love working with clients who can improve people’s lives, and in this respect no one deserves our commitment more than GNAO1 Families, the association set up by family members of patients suffering from the extremely rare genetic disease GNAO1, for which there is still no cure. The association aims to support families who live with this disease on a daily basis, create awareness about it and raise funds for research, so we were asked to devise a visual identity and tone of voice that would speak to both families and the scientific community. A project in which we believe so much that we decided to do it pro bono. Not only that, we have decided that, from now on, every year we will work for free for a cause that is close to our hearts. Thank you GNAO1 Families for inspiring us!