Generator – an all-Italian identity for the hospitality brand

Generator is a design-focused hostel chain, voted by Fast Company as one of the 50 most innovative companies worldwide. Through its many locations around the world, Generator is redefining the very idea of a hostel. Prior to our involvement, part of their existing identity, a commitment to offering an authentic and ‘local’ experience, has helped them to achieve early success. Now, with their most recently opened hostel being in our city of Roma, they have engaged us with a new challenge – to create a unique and distinctive identity specifically for Generator Roma. We have excitedly embraced the opportunity. Like this client, our love for our city and belief in its potential is part of the reason for living and working here, and we’ve also been able to identify some shared principles including an international focus and a predisposition for cultural exchange. In short, we have a lot in common with Generator which will help provide the project with an extra layer of meaning and purpose. We’ve already rolled up our sleeves, so stay tuned!