Generator – an all-Italian identity for the hospitality brand

Generator has engaged us in a new challenge. It is a design-focused hostel chain, voted by Fast Company as one of the 50 most innovative companies worldwide. Through its locations around the world, it is redefining the very idea of a hostel. The last one opened in Rome, and that’s where we come in. Generator obviously already has its own identity, but part of its success is due to the fact that it offers an authentic and “local” experience. They asked us to come up with a unique and distinctive identity for Generator Rome, and we immediately agreed. Like this client, we have chosen to work here, because we love Rome and believe in its potential. Another thing that we share is an international attitude and a predisposition for cultural exchange. In short, we have a lot in common with Generator and this will make the work even more interesting. We’ve already rolled up our sleeves, so stay tuned.