Branding by doing – Simon Coe for FFNFB

Simon Coe is a brilliant consultant, a bright and witty strategist and a friend. He was one of the guests who stepped onto the stage of For Friends Not For Brands, our periodic networking event. On this occasion, Simon addressed a topic that is very close to our hearts: the importance of returning to branding based on reality and not only on data and algorithms. In a world of communication increasingly enslaved to new technologies, in which the medium often takes over the message, Simon’s perspective lifts the veil that has somewhat blinded customers and designers, demonstrating a different and more meaningful approach. His speech has now become an article published on LinkedIn and can be read here. We believe it constitutes very interesting reading for all organisations involved in brand communication. Thank you Simon!