Branding by Doing – Simon Coe for FFNFB

Simon Coe is a friend, a brilliant consultant and a bright and witty strategist. He was one of the guests who stepped onto the stage of For Friends Not For Brands, our periodic networking event. On that occasion, Simon addressed a topic that is very close to our hearts: the importance of returning to branding based on reality and not only on data and algorithms. In a world of communication increasingly enslaved to new technologies, in which the medium often takes over the message, Simon’s point of view lifts the veil that seems to have blinded everyone a bit, from customers to designers, and to indicate a different and more meaningful approach. His speech then became an article that Simon published on LinkedIn. You can read it here because we believe it constitutes very interesting reading for all organisations involved in brand communication. Thank you, Simon!