Branding and startups – Let’s open up to dialogue

For Friends Not For Brands is the space we have created to promote dialogue on issues such as branding and communication. It is not, however, meant to be an event for designers only, but to involve all stakeholders in the creation of a brand. Not only industry professionals, therefore, but also entrepreneurs. Too often it is forgotten that they are both leading players in design: there is no branding without a brand (or perhaps without a business) and therefore without a customer. In the various editions of FFNFB, we have hosted several entrepreneurs and startuppers, both as our audience and as speakers: Filippo Chiricozzi, COO and Co-founder of Moovenda, Alfiero Brizi, CEO and Co-Founder of Arsity, Lapo Ceccherelli, CCO and Co-founder of Filo, Giordano Bottà, CEO and Co-Founder of Allelica. Together we talked about applicable processes, pathways and methodologies to build a brand. We hope to help spark an ever-widening dialogue that understands the needs of each of the parties involved and gives rise to fruitful and respectful cooperation between customers and creatives. We believe it is the key ingredient in building successful brands.