AVP summit – an online and offline journey
It is not true that ideas are simply born. They are built together through dialogue, which is why we believe it is important for creative production to create spaces for sharing and discussion. We love working with customers who do just that, because we know we have so much in common. This can be said of APA Service, which involved us in view of the Audio Visual Producers’ Summit in Matera, the event that brings together representatives of prestigious production and distribution companies, television networks and digital platforms to define the future structures of the global audiovisual ecosystem. We were asked to develop the brand experience of the event from scratch. This meant above all defining a perfectly coherent user journey, from online activation to the physical event. We are extremely satisfied with the result, and we hope you like it too.