Allelica – conveying a new perception of genetics

Working with technical-scientific brands is always fascinating, because they are often the ones who bring the most relevant innovations into our lives. Allelica, for example, uses state-of-the-art technology and algorithms to calculate the risk potential of various diseases by analysing the genetic make-up, a huge step forward in the world of health and prevention. They asked us for a new brand identity, one that would make the world of genetics feel less cold and distant, and we accepted the challenge.