Company
Yeldo is a rapidly expanding fintech start-up in the real estate investment sector. Its innovative platform offers direct access to institutional-level investment opportunities, previously reserved only for a privileged few.

Challenge
Our goal was to create a design system that would instill trust, encouraging users to invest their capital through a completely digital process. Additionally, the system needed to be scalable to support Yeldo’s rapid expansion into new markets.

Solution
We developed a visual identity that communicates trust and professionalism, based on two key principles: simplicity and precision. The former to ensure users have a smooth, obstacle-free experience; the latter to enable an experience where they always maintain full control over their investments.

Company
Workfully is a Barcelona-based startup that revolutionizes recruiting and upskilling. Its platform helps companies select candidates based on their potential and train them “on-the-job,” providing specific technical skills.

Challenge
The brand aimed to enter the global recruiting market by transforming how companies find and select personnel. Our task was to create a brand identity that reflected its role as a connector between people and companies and its innovative, dynamic spirit.

Solution
Based on the brand values, we brought to life a visual identity system capable of inspiring trust and reliability, with an institutional yet welcoming tone of voice. The typographic choices and color palette enhance Workfully’s bold and distinctive character. The result is a versatile design system applicable to everything, from digital products to marketing materials.

Company
TED is a nonprofit organization dedicated to “Ideas Worth Spreading”. TEDx is a program designed by TED to give local communities the opportunity to self-organize and create similar events. TEDxLuiss: Way into the future is an independent TED event organized by a team of students and alumni from Luiss Guido Carli in Rome. The invited guests will share their vision of the future and especially how they would like it to be.

Challenge
Develop a visual identity system that would represent the 16 speakers from various sectors – technological, scientific, artistic, musical and other fields – uniting everything under the TEDx identity.

Solution
To enhance the uniqueness of each speaker and their ideas, we designed a personalized graphic symbol for each speaker, based on TEDx’s X symbol. The 16 symbols can be used individually to represent individual ideas or combined to form a cohesive graphic language for the entire event.

Company
Voxloud is the first cloud-based business phone system that can be purchased and activated in less than 59 seconds.

Challenge
After being acquired by a VoIP multinational, Voxloud launched a new international growth strategy. Our task was to redefine the brand’s visual identity to accelerate its expansion into new countries.

Solution
We developed communication that challenges industry conventions, creating a visual language that sets new standards. The result is an innovative design system that ensures recognizability and impact, even without using the logo. This flexible system is adaptable to various contexts and different communication needs.

Company
Dotcampus is a business & student Hotel that offers spaces to explore, create, study, work and stay in the Capital. The project is promoted by Side Asset Management, a company that manages and regenerates educational and residential infrastructure to return it to the city and community.

Challenge
Design a brand strategy and visual identity attractive to students, innovative companies and young professionals; the target audience includes both city inhabitants and traveling tourists.

Solution
We created a visual communication system based on dynamic and interactive design, similar to a viewfinder that explores future opportunities and represents the different facets of the campus. The bold and modern typography, together with a palette of textures and vibrant colors, defines a positive and enthusiastic tone of voice. The new brand was launched with the opening of the first campus in Rome and applied to various touchpoints, including printed materials, digital media, internal and external signage, and the digital platform.

Company
Binario F is a meeting space created by Facebook in the heart of Rome, open to the community and dedicated to training and developing digital skills for individuals, businesses and institutions.

Challenge
Create a digital visual identity for social media communication. The identity needed to respect the parent brand’s guidelines while distinguishing Binario F as an independent entity.

Solution
We designed a brand system that uses pure geometric elements, combining them in a simple and playful design. The system components are flexible and can be separated and recombined, allowing for a variety of visual expressions.